Skip to content
Notes, a laptop and coffee during a portfolio review

Wealth management

Built around the family, not the product.

One screening standard applied to the operating company, the direct deal and the liquid portfolio — so a resort in Cartagena and a technology position can be compared on the same page.

What it covers

01

The whole balance sheet, not the slice a bank sees

Most families are advised on the 20% of their wealth that is liquid and left alone on the 80% that is operating businesses, property and private positions. Insignia starts from the full picture, because that is where the concentration risk actually lives.

02

A screening standard, written down

Every direct opportunity — a development, an operating stake, a venture — goes through the same questions: who operates it, what is the downside if the thesis is wrong, what does exit look like, and what is the family's real exposure once correlations with the existing business are counted.

03

Direct access to the platform, without obligation

Families in the office see the deals Insignia and its consortium are doing across five disciplines. Seeing them is part of the mandate; taking them never is.

04

Reporting a principal can read in five minutes

One consolidated view across entities, currencies and countries, in the family's own language, on the cadence the family sets — not a quarterly deck nobody opens.

05

Coordination with the bankers you already have

Insignia does not custody assets and does not need to replace a private bank. It sits above them, which is precisely why it can say when a product is being sold rather than recommended.

Questions

Straight answers.

Does Insignia take custody of assets?
No. Insignia does not custody client assets. Holdings stay with the family's chosen banks and custodians; Insignia's role is allocation, screening, oversight and consolidated reporting across them.
Is this discretionary management?
No. Insignia advises and coordinates; decisions stay with the family. Where a family wants discretionary execution, that is arranged with a licensed manager and disclosed as such.
Can we see the platform deals without committing?
Yes. Visibility into what the consortium is doing is part of the relationship, and it carries no obligation to participate. Nothing on this site is an offer of securities.
How is a resort development compared with a listed portfolio?
Not by headline return. Insignia scores every direct position on operator quality, downside if the thesis fails, realistic time to exit, and correlation with the family's existing operating business — then compares that against liquid alternatives.

Next step

One call is enough to know if we fit.

Bring the situation, not a brief. We will tell you what we would own and what should stay where it is.

Request an introduction

fer@insigniafamilyoffice.com  ·  (917) 603-3002

Call Email us